If you are looking to buy a digital photo frame, I highly, highly recommend this item. We had a different brand before that lasted about 18 months before it went bad. I ordered this one after looking at a lot of digital frames.Setup: Very easy. You take it out of the box, plug it in, and it walks you through it. You connect it to your WIFI, insert a SD card (Unlike many of the other photo frames, this takes a full size SD card, not the Mini SD card that most others take, thankfully I had an adapter). After that, you simply need to download the Frameo app on your phone, create an account or login, then connect your app to the frame which is very easy (in the settings of the frame, there is a tab to add "a friend." When you click that tab, it will show you a code, and it also has a qr code that you can scan in the app to automatically link it. From there, you can start adding photos.Settings: There are a lot of customizable settings, and I haven't tried them all yet. First, I noticed that it was set to shut off at 11pm and turn on automatically at 7am. Since my wife gets up for work before 7am, I changed that to 5am. Another setting is for the motion sensor. By default, it automatically turns off the screen after I believe 15 minutes of no motion being detected. Since we have this in our living room where we often watch TV, this wasn't good. I decided to turn off the motion sensor to keep the screen on at all times between 5am and 11pm (before making this change it shut off on it's own while we were watching TV, and we like to be able to look over every now and then to see the pictures).When you send pics to the frame, some of the pics will show zoomed in. If you don't like that, simply touch the screen when the pic is showing, and click full screen, then you will see the entire picture.You can also send videos to this digital frame. It will only send a 15 second clip of the video, and you can choose which 15 seconds you want to see on the frame. Unlike some other frames, you don't have to pay for an upgrade or subscription service for this feature to work. Just a FYI with videos, there is sound as well. If you don't want to hear the sound, you can turn that off or adjust the volume. We actually enjoy this feature.